New Year, New VISION: Preparing for Aveda’s New Color Line Debut

By Ellie Swensson, Guest blogger

Let me start by saying the past couple of weeks have been pretty wonderful over here at Nurtur. Our books are up and running, our shelves are stocked, our professionals are keeping busy, our guests are smiling….all in all, 2012 is looking snazzy.

Speaking of snazzy, did I mention that the swatches for the new full spectrum hair color have arrived?

Let me say that one more time: the preview for full spectrum reVISIONed is finally here. And believe me, this line doesn’t disappoint. Aveda took it up a notch — or three — with a collection of bright, vibrant red, purple, yellow, orange, green and blue. Add these beauts to the existing selection of Aveda color and you’ve got an impressive, highly customizable spread of shades that is sure to cause some serious style envy.

These little tubes of pigmented glory will be available for services the second week of February. The next couple of weeks can be spent getting our locks into the best shape possible. After all, the healthier our hair is on the front end of the process, the better and more brilliant our reVISIONed results will be.

My regimen? Damage Remedy shampoo and conditioner with our new Color Conserve Daily Color Protect. I get the restructuring, strengthening benefits of Damage Remedy’s quinoa protein and the softening, preserving perks of a color-safe leave-in treatment. For me there is no better way to get hair ready for a color service, no matter how tame or dramatic.

Let the color countdown begin…

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